Shirley XueAll work

CV

Roles, dates and scope

Senior Product Designer in Berlin, Germany. German permanent residency — no visa sponsorship required. The work itself is in the case studies.

A PDF with full contact details is available on request.

Experience

  1. Senior Product Designer — ablefy

    Jan 2023 — present

    Berlin · B2B SaaS, creator commerce

    Sole designer for two product teams (Order-to-Cash and Payments), and product owner for customer insights and user research. Built and run the AI customer-insights platform. Contribute production front-end.

    Voice of CustomerPayments and complianceSales teamsCommunity 0→1Affiliate marketplacePricing form

  2. Senior UX/UI Designer — Alef Education

    Feb 2020 — Dec 2022

    Abu Dhabi · EdTech, K-12 learning platform

    Sole designer for the lesson-authoring platform and the parent app; led designers on a new adaptive-learning product model. Key contributor to the design system; started the cross-team design review. Joined as a freelancer, full-time within a month, senior within a year.

    Lesson authoring

  3. Co-owner — Uncle.B

    Oct 2016 — Feb 2020

    Guangzhou · Dive gear shop, training and trips

    Ran the shop — gear, courses, boat trips — and built a 5,000+ member diving community alongside it.

  4. Founding Product Lead — Diventure

    Aug 2015 — Sep 2016

    Guangzhou · Scuba-trip booking app

    Shipped China's first dedicated diving booking app. v1 was two people — product, design and supply on my side, one engineer on the other; the team grew to about ten. Over half of customers returned.

  5. Product Manager — Tencent

    Mar 2011 — Aug 2015

    Beijing / Shenzhen · Qzone and QQ Music, 100M+ users

    Led the Qzone feeds redesign (+18% feed engagement, +6% daily active users). Built QQ Music's Digital Album from scratch — a paid ownership layer on a free platform.

    Digital Album

Education and certification

  • B.E. Industrial Design

    Xi'an Jiaotong University

    2007 — 2011

  • UX Certified (UXC #1062201)

    Nielsen Norman Group — service blueprinting, complex apps, workshop facilitation, analytics & UX

    2023

  • Certified ScrumMaster

    Scrum Alliance

    2021

Languages

Mandarin (native) · English (fluent) · German (B1, in progress)